The Stuttgart-based car manufacturer Porsche wants to break new ground in navigation systems and invests in the Swiss start-up WayRay. Headquartered in Zurich, Switzerland, the company develops and produces holographic augmented reality head-up display technologies and works to “seamlessly integrate virtual objects into the driving experience”. A real AR experience in the car, without special glasses or headsets.

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About the author

Author profile picture Petra Wiesmayer is a journalist and author who has conducted countless interviews with high-profile individuals and researched and written general entertainment, motorsports, and science articles for international publications. She is fascinated by technology that could shape the future of mankind and enjoys reading and writing about it.As an avid science fiction fan she is fascinated by technology that could shape the future of mankind and enjoys reading and writing about it.