The Stuttgart-based car manufacturer Porsche wants to break new ground in navigation systems and invests in the Swiss start-up WayRay. Headquartered in Zurich, Switzerland, the company develops and produces holographic augmented reality head-up display technologies and works to “seamlessly integrate virtual objects into the driving experience”. A real AR experience in the car, without special glasses or headsets.
Read all the articles in our archive by becoming a member of Innovation Origins. Sign up here as a supporter of independent journalism!
Become a member!
On Innovation Origins you can read the latest news about the world of innovation every day. We want to keep it that way, but we can't do it alone! Are you enjoying our articles and would you like to support independent journalism? Become a member and read our stories guaranteed ad-free.