There are more ways to get from A to B than with a car you bought yourself. Not that this automobile of yours would have to be scrapped immediately, but sometimes a combination of means of transport – alternating your car with a bus, train, scooter or bicycle, for example – is much more efficient. But then, of course, all these ‘modalities’ must be available at the right time. It is what transport organisations have come to call MaaS, Mobility as a Service: a technology-driven system that looks at movement primarily as a service rather than an end in itself.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.