About Moree

  • Founders: Mark van Roosmalen
  • Founded in: 2020
  • Employees: 1
  • Money raised: -
  • Ultimate goal: Making it possible to fill a reusable bottle with a delicious and fresh beverage.

Fill your reusable water bottle with a soft drink instead of water. Mark van Roosmalen of Moree explains how this can be done in a sustainable way.

What does Moree do?

“Moree is for everyone who values flavor as much as sustainability. Nine out of ten people have a reusable bottle, such as a Dopper. You can actually only fill those with water in the bathroom. Water is boring. If I want something different, I have to buy a can or a PET bottle that contains flavoring. Moree supplies a machine that produces five flavors of lemonade without any of the waste of a PET bottle. I now have 78 flavors that can go into the machine. It works like a coffee machine, so it’s super easy. You click on a flavor and instead of coffee, lemonade comes out.”

This image has an empty alt attribute; its file name is Moree_Shoot-27-1004x669.jpg

Also interesting: Eliminating hormones from drinking water using sunlight

Subscribe to our Newsletter!

Your weekly innovation overview Every sunday the best articles of the week in your inbox.

    How did you come up with this idea?

    “Together with a classmate during my second year at Avans University of Applied Sciences. The lecturer said that it is best to start a business based on a source of frustration or irritation, because then you are highly motivated. I liked to use my reusable bottle, but I was annoyed by the dull taste and the bad feeling I got after buying an expendable PET bottle. So I started thinking about potential solutions. At the end of the study, there is always a party. That is where we tested a circular bottle that you could put in a crate at the end of the party. From there, we started thinking about a machine. We made the first prototype in a garage. With some friends, we pulled apart an old coffee machine to know how everything was put together. Then we knocked on the door of a manufacturer.”

    What have been the toughest challenges?

    “Getting the target audience in focus was definitely a challenge. That’s a difficult process because you have to do a lot of interviewing and then you also find out that you are not always asking the right questions. The other challenge was finding funding. That machine doesn’t just appear – it costs a lot. In the end, I was able to raise money by working during the summer.”

    Where is your machine being used now?

    “The machine is now at Coolblue. The reason why is that a lot of people work at Coolblue who have a reusable bottle. Before that, the machine was at Avans for 20 days. But in the education sector, it takes a long time before you can get anything set up there on a permanent basis. Plus, the plan is that we test at a few other locations to gather as much user information as possible.”

    What does your future look like?

    “I am in discussions with several parties to start tests there. Also, I am going to apply for a grant to develop my own vending machine or to be able to buy several machines.”

    Read previous stories in the Start-up of the Day series here.

    About the author

    Author profile picture