The Brainport Eindhoven region has tonight unveiled its new strategy for attracting and retaining foreign talent, billed as the Brainport ‘Talent Attraction Program’.
Building on research into the recruitment and living experience of expats in the Brainport region, the new program is an effort at maximising the region’s attractiveness in an increasingly competitive global jobs market. With an estimated 7,000 IT and tech vacancies expected across the region this year alone, and concerns that the local labour supply is not keeping pace with economic growth (estimated at 4.9% in 2017), Brainport Development is bidding to make Eindhoven an internationally recognised hotspot for global talent.
Central to its plan is a focus on a unified branding strategy across all companies in the region, with businesses being given access to an ‘Employer Branding Toolkit’, enabling them to include Brainport branded content and information in their own promotional online material.
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Also revealed at the launch, held at the city’s Natlab, is the Brainport’s brand new international website, geared towards promoting the region to a global audience of prospective employees, with the centrepiece of the new site being a centralised and automatically updated job vacancies board, featuring tech and IT job opportunities from companies across the entire Brainport region.
The website will additionally feature video content highlighting examples of innovation going on throughout the region, profiles of its most successful companies, together with testimonials from expats currently residing in the region. It is set to be the subject of a new worldwide marketing and social media campaign in cooperation with the Eindhoven365 city marketing agency.
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