Yuxi Nie

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Dr. Yuxi Nie is a researcher-lecturer at Fontys University of Applied Sciences, executing the research project "Towards a communicative strategy that guides Brainport companies to do business with China in a growing digital business context". Business relations between Brainport organizations and their partners based in China have been growing rapidly. Probing the geo-political, intercultural and digital challenges, this project explores the Sino-Dutch corporate communicative strategies and aims to develop effective communication strategies for organizations in Brainport. This two-year Hbo-postdoc project started in 2022 and is funded by Regieorgaan SIA, part of NWO, the Dutch Research Council.