Apple may be on the verge of making significant advancements in AI, with six potential directions predicted by industry experts. These include AI-generated music after acquiring an AI music startup, further integration of AI into existing products like Siri and Face ID, releasing its own Large Language Model, launching an AI-driven health coaching service, or opting to work in stealth mode and refine existing products. The company has also been actively hiring AI experts, indicating that it is ramping up its efforts in the field.
1. Revolutionising music and entertainment with AI-generated content
Apple’s acquisition of an AI music startup in February 2022 has set the stage for a potential revolution in the music and entertainment industry. This technology uses artificial intelligence to generate personalised soundtracks and adaptive music, which could be integrated into various Apple products like Health, Apple Watch, and iCal, ultimately creating a more immersive and engaging user experience. The impact on the creative space could be profound, giving artists and entrepreneurs better access to AI creation tools and faster ways of producing their work.
2. Enhancing user experience by integrating AI into existing products
By further integrating AI technology into its existing product line, Apple aims to improve the capabilities of products such as Siri, Face ID, and predictive keyboards. For business owners, this could mean a streamlined virtual assistant and more intelligent data analytics for improved decision-making and strategy formulation. Enhanced AI security measures could also protect sensitive information and detect cyber threats more effectively, providing users with a more efficient and user-friendly experience.
3. Competing in the LLM market with its own language model
Rumours suggest Apple may be developing its own Large Language Model (LLM), with its Siri team reportedly testing language-generating concepts. Should Apple launch its LLM, it could greatly benefit creators and entrepreneurs by empowering them with better control over their content and ensuring fair compensation for their work. This move could position Apple as a strong competitor in the LLM market, rivaling industry giants like Google and Meta.
4. Launching a personalised AI-driven health coaching service
With the wealth of data collected by the Health app and Apple Watch, Apple has the potential to introduce an AI-driven health coaching service. By offering personalised advice and guidance based on user-specific fitness and health data, this service could enable users to achieve their wellness goals more effectively. Busy entrepreneurs could benefit from tailor-made health plans and coaching, leading to improved work-life balance and overall well-being.
5. Refining existing products in stealth mode
Instead of directly competing with other AI giants, Apple might choose to work in stealth mode, quietly improving and refining its existing products. Given its significant influence in the smartphone market, Apple could effectively act as a gatekeeper, shaping the AI landscape by deciding which AI innovations are allowed on its platform. If Apple adopts this approach, business owners might find some relief in not having to adapt to yet another AI-driven product.
Apple is expanding AI expertise and workforce
Apple’s recent hiring spree of AI experts is indicative of the company’s focus on incorporating AI technology into new and existing products. Job listings on Apple’s website for machine learning specialists reveal positions in Integrated System Experience, Input Experience NLP, Machine Learning R&D, and the Technology Development Group. This influx of experts could potentially pave the way for the development of new AI-driven applications, such as visual generative modeling for photography, image editing, 3D motion reconstruction, and avatar generation.
