ABN AMRO and EY will be offering their employees the Amber electric cars service at their Amsterdam Zuidas locations. In this way, the companies want to contribute to improving the traffic and parking situation around the Zuidas. Amber is an e-mobility startup based at the High Tech Campus Eindhoven. The ultimate goal of the company is not only to offer a mobility solution but also to build its own car. The service is currently being delivered with BMW i3 cars.

By bringing Amber to the Zuidas, ABN AMRO and EY are taking a concrete step with mobility innovation. Thanks to Amber, employees can avoid traffic jams by using other forms of transport to get to work, such as a bicycle or the train, and then use Amber to go to business appointments during the day. Using predictive software and elements such as calendar integration, Amber can guarantee that a car is available to employees when they need it.

“The move to the Zuidas is very important to us”, says Steven Nelemans, CEO of Amber. “We are now active in the business heart of the Netherlands where we show that even for professionals, a shared car is a good solution.” Amber started its operation at ABN AMRO in Eindhoven in May last year, opened a hub at the High Tech Campus Eindhoven in September and added new hubs last month at Flight Forum in Eindhoven and Fontys Hogescholen in Eindhoven and Tilburg.

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Amsterdam Zuidas is one of the most important business districts in the Netherlands. More than 700 companies and 7,000 homes are located in the space which is just over 2.5 square kilometers. The area is experiencing strong growth and remains attractive to new businesses. Work is already underway on the construction of a €3 billion project, the ‘Zuidasdok’, which will expand the railway station, widen roads and construct tunnels for more traffic. In addition to these investments, innovations in mobility are necessary to guarantee the accessibility of the Zuidas in the future.

E52 also uses Amber’s services.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.