Triple Helix, Brainport, the Eindhoven High Tech ecosystem, design as a connecting factor; these core qualities of the region is for many people all they talk about, but who knows exactly how to interpret them? Who knows how to get the most out of it for business, for organisations, for individual people? “Hardly anybody”, says Joost Helms. “Everybody is talking about it, but within the region there are only few people who know exactly how it all works. Let alone how to get the maximum benefit out of it as a person or company.”

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.