More attention to the big sub-events like Night of the Nerds, Quiz Night XL and High Tech Exploration Route and less on the higher-level DTW brand. The Dutch Technology Week is shifting the focus in the marketing of the event, which will this year take place in the first week of June. According to marketing manager Emiel Kuijpers of Brainport Development, this is necessary in order to better achieve the main objectives of the Dutch Technology Week – which will not change.
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