City Marketing Organization Eindhoven365 and Content Marketing Agency Zandbeek have won the Dutch Interactive Awards. They won this prize for the international influencer campaign called ‘An0ther City Trip’.

The campaign, in which 17 international bloggers and vloggers were led through Eindhoven for 24 hours, was started in 2016. Its primary goal was to attract more city explorers to Eindhoven.

Eindhoven365 competed against companies like bol.com, KRO-NCRV and De Bijenkorf in the “social” category. All nominees in this category were judged on their thoughtful use of social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat and Pinterest.

The jury found the campaign from Eindhoven to be courageous: “This type of result-driven city marketing is refreshing. It is good to see that the stakeholders in the city were involved in this concept. It is the start of a continuous campaign. Good selection of bloggers. It was courageous to loosen control of the content.”

The Dutch Interactive Awards is an initiative of Emerce.

 

(scroll down for campaign video)

“This type of result-driven city marketing is refreshing.”Jury Dutch Interactive Awards,


Another City Trip

Eindhoven 365, Zandbeek.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.