© Tommy Köhlbrugge

Dutch Design Week is the place to present your innovative concepts in various forms to the general public. But DDW participants don’t just focus on design. In the Van Abbe Museum in Eindhoven, there is room for an exhibition about the internet giant Alibaba. Anton Isaev spoke with participant Jing, who decided to give this exhibition a twist of her own and to focus on e-commerce in China in general. Two Chinese internet entrepreneurs came with her to show how they use the global web to promote themselves and their product via live stream vlogging.

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