Photographer Oscar Vinck wanted to experience this DDW in another way, in the Volvo Design Rides. While he was driving through Eindhoven, he came across extraordinary people with beautiful stories:

Driver Marc brings Eindhoven citizens Theo and Agniet to the mysterious Sectie-C. Where the established designers are located in the Klokgebouw, you will find the new generation at Sectie-C. According to Theo, this is where the ‘monkies’ are, playfully designing their own thing. That is also something Theo himself would like to do in the near future. Next year, this software architect will be retiring and he is already looking around to see if there is a studio available. Because despite all the years of software, his architecture background is still in his mind. Together they are proud of Eindhoven, ever since the first ‘Week of the Design’ in 2001.

Driver Marc has an extensive knowledge of the DDW. Any tips? He could give us so many, he decided to write a blog about. Even DDW director Martijn Paulen can’t wait until Marc’s tips appear again every year.

At Dutch Invertuals on the Fuutlaan, two ladies join us for a ride. Francine and Pien from Nijmegen are frequent DDW visitors. It is a unique opportunity to see designers working in their studios. One of those places where that really can be seen is Working Friends, also located on the Fuutlaan.

The innovation shown throughout the DDW is popular with the ladies. They saw 3D printing here for the first time and got acquainted with virtual reality last year. It is the combination of disciplines that makes the DDW so interesting. Food and design, biotech or the smart use of materials. In one day DDW, you’ll get away from the every day and you can move forward again for a whole year.

Driver Matieu is driving for the second year as a Volvo Design Rider. After last year’s encounter, he decided to take a week off this year especially for the Design Rides. Russians, Nigerians, Americans, Chinese students, Mexicans, Chileans, Germans, Belgians, Spaniards and of course also Eindhoven residents stepped already in his car. It’s the stories and tips of visitors that make it so fun to drive in the Design Ride. Everybody is enthusiastic about Sectie-C. More rides go to the Stadhuisplein and this year also the Hallenweg. Very cozy and not crowded according to Matieu.

Dian and Pauline get in. Together they run Studio De Woonfactor in Huissen. And of course, they come to the DDW to get inspired. We will be heading to Kiki and Joost in Plan-B at the De Hurk business area. The ladies know the designs from magazines and from fairs, but now they have the chance to get a lot closer and experience the dynamics of within the studio.

Other tips are the Kazerne and the Dutch Design Awards, but sometimes you just have to go somewhere and get yourself surprised. The ladies themselves were surprised last year by the experimental design at Sectie-C. Now they’re curious what creative hotspot Plan-B will be offering.

35 Volvo Design Rides and another 5 VIP Volvo cars will drive around this year. Hans has joined every year as a driver, for the last 12 years. As one of the volunteers of carnival association De Kletsmeiers in Eindhoven, he is proud to be a member of the club of 65 drivers. He welcomed guests in his car from all over the world and soon stories come to life. Which, that remains something between the driver and his guests. The tip of Hans is to explore Strijp-S, as there is something for everyone.

On our way to Piet Hein Eek, Faaad and Maiko get in. Faaad is from Saudi Arabia and is exploring the region in his job as a creative director of an advertising agency. The week of the DDW was specifically, Faaad has already gained a lot of inspiration in a couple of days.

Maiko from The Hague is also on exploration on behalf of her company. She is looking for cooperation with Dutch designers to develop toys for her company. And that talent could be found at Piet Hein Eek. In Piet’s studios, where he offers space for talented designers, but also around them, for example at the studios of Ontwerpduo and RENS.

On our way to the next location: Witte Dame. It is instantly cozy when Belgian students Anouk, Fien and Cezanne get in. Together with 120 other students from Antwerp University they visit the DDW. As freshmen, they are not yet looking for something specific, but it’s easy to acquire ideas this week. Especially among the students of the Design Academy and the Modebelofte in the former V&D.

Angele and Angele are from Malta and are on their way to the Van Abbe museum. Employed in graphic design and hospitality, they have 5 days to spend during the DDW. They visit all areas. Tonight, Section-C is on the agenda, but of what they have seen so far, the Ketelhuishuisplein on Strijp-S is by far favorite. In addition, the food is very good (the sausages and cheese at Piet Hein Eek is their recommendation).

Nadia, Sophie, Vivian and Lina know each other from their studies Industrial Design and Engineering in Delft. For these former students, the Graduation Show is of vast value every year, although very busy in the afternoon. If they have more tips? Enough! Koert van Mensvoort’s HUBOT employment agency in the MediaMarkt electronics store. The setting is very good, the futuristic feeling of the various robots combines perfectly with the products of the MediaMarkt around them. The future is in reach: the VR glasses can be paid for at the checkout desk.

On the road again with driver Henk and three Belgian students. The third-year Ideas and Innovation Management students Dylan, Jeffrey and Charles study are from Brussels. Every year they come to visit Eindhoven during the DDW. The Klokgebouw remains the starting point for their visit. Just like the Graduation Show we are going to right now.

But the DDW is more than just design, according to the Belgians, the food is excellent. Vershal Het Veem is a must do. On the Ketelhuisplein square, they have eaten genetically modified meat and as a dessert chocolate with a 3D print of caramelized biscuit spread. The stomach is filled up again, on to the Graduation Show.

Martine and Anke are the furniture designers of Amsterdam’s Proper www.proper3d.com . They have taken their intern Jurre to Eindhoven, but we find them en route towards the train station in the Volvo Design Ride. Their conclusion is immediately there, only one day DDW is just not enough. Especially if you also want to visit the strong collections of the Klokgebouw and the Graduation Show.

Anyway, the day DDW was an excellent companion for them. It is the perfect opportunity to get inspiration, outside your own field of vision. Being surprised is the motto. You can talk to fellow makers and product designers. Intern Jurre has six weeks left at Proper, I’m curious if he will surprise his colleagues.

En route to Piet Hein Eek with driver Andrea. For the sixth year, she has been in a Design Ride during the DDW and is still surprised by the encounters in her Volvo. The visitors always know how to touch their designer heart.

She herself is clear on her tips. Only on few spots in Eindhoven you can still see the real craft being done. On the NRE site, for example, at the intriguing designs of Bart Hess. But also at Sectie-C, where you can stay for a while: atmosphere guaranteed from six o’ clock onwards.

Fun in the back seat with Tjeerd, Fleur and Berry of design department store Groos in Rotterdam. As true chauvinists, these Rotterdam citizens are looking for Rotterdam design in Eindhoven. We pick them up at Dutch Invertuals on the Fuutlaan. This exhibition has made a big impact on the DDW in recent years and according to the three people on the back seat, this is again the case this year. This year the focus is more on materialization and less on the product. Recommended!

Speaking about materialization, Broeinest on Strijp-S is immediately mentioned as another tip. And then on to the Veemgebouw for the Dutch Design Awards on the second floor. The Rotterdam posse recommends to see the exhibitions How & Wow and the Algorithmic Historical Museum on the same floor.

Jeanine, Paul and Theo join at the Kazerne. Although you wouldn’t expect it in terms of their age, they are three students Design at the art academy in Hoogstraten, Belgium. Until today they were unfamiliar with Dutch Design as a whole and the ‘Clock House’ at Strijp-S was an overwhelming start.

They are astonished by the collaboration between designers and scientists. They also noticed that many young designers are working on themes such as durability and reuse. The ability to look at problems in a different way is praised by all three of them. This was also highlighted during the broadcasts of VPRO’s Future Makers.

 

Costas, Vincent and Duuk are three students from Amsterdam. Although, Costas has its roots in Greece. As Master Digital Design students, all are impressed by the Dutch Design Awards in the Veem building. A highlight is the Living Light plant by Ermi van Oers. Living Light is an atmospheric lamp that draws its electricity from the plant’s photosynthesis process. Living Light literally transforms artificial light into ‘living’ light.

Another highlight at the Award expo is Wheel by MINIOT. An extremely simple and beautifully designed record player. It is still a bit of a while before you can buy it, from the beginning of 2018 it will be available. Are we already on the Stadhuisplein?

Photographer Oscar Vinck wanted to experience this DDW in another way, in the Volvo Design Rides. While he was driving through Eindhoven, he came across extraordinary people with beautiful stories:

Driver Marc brings Eindhoven citizens Theo and Agniet to the mysterious Sectie-C. Where the established designers are located in the Klokgebouw, you will find the new generation at Sectie-C. According to Theo, this is where the ‘monkies’ are, playfully designing their own thing. That is also something Theo himself would like to do in the near future. Next year, this software architect will be retiring and he is already looking around to see if there is a studio available. Because despite all the years of software, his architecture background is still in his mind. Together they are proud of Eindhoven, ever since the first ‘Week of the Design’ in 2001.

Driver Marc has an extensive knowledge of the DDW. Any tips? He could give us so many, he decided to write a blog about. Even DDW director Martijn Paulen can’t wait until Marc’s tips appear again every year.

At Dutch Invertuals on the Fuutlaan, two ladies join us for a ride. Francine and Pien from Nijmegen are frequent DDW visitors. It is a unique opportunity to see designers working in their studios. One of those places where that really can be seen is Working Friends, also located on the Fuutlaan.

The innovation shown throughout the DDW is popular with the ladies. They saw 3D printing here for the first time and got acquainted with virtual reality last year. It is the combination of disciplines that makes the DDW so interesting. Food and design, biotech or the smart use of materials. In one day DDW, you’ll get away from the every day and you can move forward again for a whole year.

Driver Matieu is driving for the second year as a Volvo Design Rider. After last year’s encounter, he decided to take a week off this year especially for the Design Rides. Russians, Nigerians, Americans, Chinese students, Mexicans, Chileans, Germans, Belgians, Spaniards and of course also Eindhoven residents stepped already in his car. It’s the stories and tips of visitors that make it so fun to drive in the Design Ride. Everybody is enthusiastic about Sectie-C. More rides go to the Stadhuisplein and this year also the Hallenweg. Very cozy and not crowded according to Matieu.

Dian and Pauline get in. Together they run Studio De Woonfactor in Huissen. And of course, they come to the DDW to get inspired. We will be heading to Kiki and Joost in Plan-B at the De Hurk business area. The ladies know the designs from magazines and from fairs, but now they have the chance to get a lot closer and experience the dynamics of within the studio.

Other tips are the Kazerne and the Dutch Design Awards, but sometimes you just have to go somewhere and get yourself surprised. The ladies themselves were surprised last year by the experimental design at Sectie-C. Now they’re curious what creative hotspot Plan-B will be offering.

35 Volvo Design Rides and another 5 VIP Volvo cars will drive around this year. Hans has joined every year as a driver, for the last 12 years. As one of the volunteers of carnival association De Kletsmeiers in Eindhoven, he is proud to be a member of the club of 65 drivers. He welcomed guests in his car from all over the world and soon stories come to life. Which, that remains something between the driver and his guests. The tip of Hans is to explore Strijp-S, as there is something for everyone.

On our way to Piet Hein Eek, Faaad and Maiko get in. Faaad is from Saudi Arabia and is exploring the region in his job as a creative director of an advertising agency. The week of the DDW was specifically, Faaad has already gained a lot of inspiration in a couple of days.

Maiko from The Hague is also on exploration on behalf of her company. She is looking for cooperation with Dutch designers to develop toys for her company. And that talent could be found at Piet Hein Eek. In Piet’s studios, where he offers space for talented designers, but also around them, for example at the studios of Ontwerpduo and RENS.

On our way to the next location: Witte Dame. It is instantly cozy when Belgian students Anouk, Fien and Cezanne get in. Together with 120 other students from Antwerp University they visit the DDW. As freshmen, they are not yet looking for something specific, but it’s easy to acquire ideas this week. Especially among the students of the Design Academy and the Modebelofte in the former V&D.

Angele and Angele are from Malta and are on their way to the Van Abbe museum. Employed in graphic design and hospitality, they have 5 days to spend during the DDW. They visit all areas. Tonight, Section-C is on the agenda, but of what they have seen so far, the Ketelhuishuisplein on Strijp-S is by far favorite. In addition, the food is very good (the sausages and cheese at Piet Hein Eek is their recommendation).

Nadia, Sophie, Vivian and Lina know each other from their studies Industrial Design and Engineering in Delft. For these former students, the Graduation Show is of vast value every year, although very busy in the afternoon. If they have more tips? Enough! Koert van Mensvoort’s HUBOT employment agency in the MediaMarkt electronics store. The setting is very good, the futuristic feeling of the various robots combines perfectly with the products of the MediaMarkt around them. The future is in reach: the VR glasses can be paid for at the checkout desk.

On the road again with driver Henk and three Belgian students. The third-year Ideas and Innovation Management students Dylan, Jeffrey and Charles study are from Brussels. Every year they come to visit Eindhoven during the DDW. The Klokgebouw remains the starting point for their visit. Just like the Graduation Show we are going to right now.

But the DDW is more than just design, according to the Belgians, the food is excellent. Vershal Het Veem is a must do. On the Ketelhuisplein square, they have eaten genetically modified meat and as a dessert chocolate with a 3D print of caramelized biscuit spread. The stomach is filled up again, on to the Graduation Show.

Martine and Anke are the furniture designers of Amsterdam’s Proper www.proper3d.com . They have taken their intern Jurre to Eindhoven, but we find them en route towards the train station in the Volvo Design Ride. Their conclusion is immediately there, only one day DDW is just not enough. Especially if you also want to visit the strong collections of the Klokgebouw and the Graduation Show.

Anyway, the day DDW was an excellent companion for them. It is the perfect opportunity to get inspiration, outside your own field of vision. Being surprised is the motto. You can talk to fellow makers and product designers. Intern Jurre has six weeks left at Proper, I’m curious if he will surprise his colleagues.

En route to Piet Hein Eek with driver Andrea. For the sixth year, she has been in a Design Ride during the DDW and is still surprised by the encounters in her Volvo. The visitors always know how to touch their designer heart.

She herself is clear on her tips. Only on few spots in Eindhoven you can still see the real craft being done. On the NRE site, for example, at the intriguing designs of Bart Hess. But also at Sectie-C, where you can stay for a while: atmosphere guaranteed from six o’ clock onwards.

Fun in the back seat with Tjeerd, Fleur and Berry of design department store Groos in Rotterdam. As true chauvinists, these Rotterdam citizens are looking for Rotterdam design in Eindhoven. We pick them up at Dutch Invertuals on the Fuutlaan. This exhibition has made a big impact on the DDW in recent years and according to the three people on the back seat, this is again the case this year. This year the focus is more on materialization and less on the product. Recommended!

Speaking about materialization, Broeinest on Strijp-S is immediately mentioned as another tip. And then on to the Veemgebouw for the Dutch Design Awards on the second floor. The Rotterdam posse recommends to see the exhibitions How & Wow and the Algorithmic Historical Museum on the same floor.

Jeanine, Paul and Theo join at the Kazerne. Although you wouldn’t expect it in terms of their age, they are three students Design at the art academy in Hoogstraten, Belgium. Until today they were unfamiliar with Dutch Design as a whole and the ‘Clock House’ at Strijp-S was an overwhelming start.

They are astonished by the collaboration between designers and scientists. They also noticed that many young designers are working on themes such as durability and reuse. The ability to look at problems in a different way is praised by all three of them. This was also highlighted during the broadcasts of VPRO’s Future Makers.

 

Costas, Vincent and Duuk are three students from Amsterdam. Although, Costas has its roots in Greece. As Master Digital Design students, all are impressed by the Dutch Design Awards in the Veem building. A highlight is the Living Light plant by Ermi van Oers. Living Light is an atmospheric lamp that draws its electricity from the plant’s photosynthesis process. Living Light literally transforms artificial light into ‘living’ light.

Another highlight at the Award expo is Wheel by MINIOT. An extremely simple and beautifully designed record player. It is still a bit of a while before you can buy it, from the beginning of 2018 it will be available. Are we already on the Stadhuisplein?

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About the author

Frans van Beveren leads IO on a daily basis. He is fascinated by everything related to technical progress, innovation, sustainability, and industrial design.