Uber is already known in Eindhoven as the fiercely competitive taxi service that handles all interaction and payments via an app. But as a young company, you shouldn’t focus on just one service and therefore there are also Uber parcel services, there is a meal service and – two days a year – even a Christmas tree service. Last years already in various other cities, but this year for the first time in Eindhoven as well.

The service does not take place via Uber’s “own” taxis. Uber has contracted a third party for the logistics part; in this way, there is no doubt that the trees between 1.75 and 2 meters high fit in the cars. Praxis supplies the trees.

On Wednesday 13 and Thursday 14 December, Uber users can order a Christmas tree between 12.00 and 20.00 hrs via the option UberTREES in the Uber app. Just like with a regular Uber ride, the customer follows the route of his tree on the map in the app. For €30, the customer not only gets a tree but also Christmas cookies via Uber Eats.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.