Eveline van Zeeland

Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.

Tomorrow is good: A psychologist in every corona crisis management team

Over the past decade, technology has often been labeled as disruptive. This is a characterization with a highly technophobic undertone. Personally, I prefer to focus on the opportunities and capabilities that technology has to offer. Especially now since we’re confronted with a disruption of...

Tomorrow is good: Step into the world of Leonardo da Vinci

I spent the very last day of 2019 at Clos Lucé. The castle in the idyllic Loire region in France where Leonardo da Vinci spent the last years of his life. It had an impact on me. In the weeks that followed, I noticed how da Vinci’s name casually popped up as an example in my discussions on...

Tomorrow is Good: Design Thinking and Ethics

If we want tomorrow to be any good, we’ve got to do improve it right now. The well-known American management professor Peter Drucker once said: “The best way to predict the future is to create it.” Yet to do that, we first have to learn how to make things better. Within that...

Tomorrow is good: 5 trends in consumer behavior that have a shadowy side

Consumers are the cornerstone of any organization’s existence. As an organization, you must work on devising solutions for issues that the consumers of tomorrow may run into in order to improve the lives of these future consumers. But what are these issues? I set off on a journey into the...

Tomorrow is good: By the time you get to the Moral Lab

I had no idea you could be anti time, but it is possible. In fact, that’s a reference to the Dutch title of a booklet about the Mastboomhuis museum. The Mastboomhuis is the only Dutch example of a historic house ‘suspended in time.’ A form of preservation where everything,...

Tomorrow is good: a happier tomorrow

Jacinda Ardern has been getting my attention for some time now. Although I do follow global politics fairly closely, I would not be able to name any previous New Zealand Prime Ministers aside from the this current young female Prime Minister. She stands out. She is not only attracting my...

Tomorrow is Good: The unforeseen ingredients for success

A year ago, I came across a theory from the leading psychologist Susan Fiske. For me as a scientist, an encounter with a wonderful theory is like an encounter with a very special person: you want to know more about them. In the past year I have therefore studied a great deal of this Princeton...

Tomorrow is good: 50 shades of fine

There is more likely a knack for mathematics pre-programmed into my brain than a talent for languages. Let ‘s just say that language is not my thing. Nevertheless, over the past year my research has concentrated on the theme of conversation styles and ever since I have become more and more...

Tomorrow is Good: a choice guide for autonomous cars?

A while ago, I attended a research presentation on autonomous cars by researchers at the Stuttgart University of Applied Sciences (DHBW). I learned that there are different levels of autonomous driving. The most basic level is ‘hands-on’, in which the human being controls the car...

Tomorrow is Good: The #benice robot could use a sister: #bewise

I am a fan of the ‘be nice’-campaign of SIRE (#doeslief). Especially the ‘cold facts’ in the campaign appeal to the imagination: “146.571 tweets with the word ‘cancer’ in 2018”, “each year 8% of the public transport employees are spitted...

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