A good decision doesn’t always lead to the best outcome. In other words, the worst outcome might have come from the best possible decision, and vice versa. If the eighty students from International School Eindhoven learned one thing from today’s ASML workshop, it would be that a good decision is a logical decision. “That means it takes uncertainties and values into account, as well as the preferences of the decision maker”, says Huub van den Broek, senior decision support expert at ASML. “You can influence your future through your decisions, so you get more of what you truly want in life. Do you just go with the flow, or are you ready for a conscious choice? Some decisions can be made on emotions, but if things of value are at stake, you should really want to take control.”

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.