© Amber

Amber, the Eindhoven-based car-sharing concept, is adding electric bicycles to its platform. “Especially for short rides, the bike is an even better alternative than an Amber”, says Amber’s Natasja van Eijsden. “And because we offer 100% mobility, we even transport our customers in a taxi if we can’t deliver an Amber on time. This has only happened once in recent years by the way.”

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.