Lifesense bij de uitreiking van de Gerard & Anton Awards

LifeSense Group B.V. and Allanda Ltd. have signed a partnership for distribution of Carin wearables in the UK. Allanda is a specialist in incontinence and hygiene products with a dominant market position in the UK. Last Thursday LifeSense was nominated as one of E52’s ten ‘Startups-to-Watch, and honoured with the Gerard & Anton Award.

Carin’s washable smart underwear and pelvic floor exercise programme helps women regain bladder control and confidence in everyday life. An innovative distributor Allanda will introduce Carin within their diverse portfolio of wearables, with a ‘care to cure’ approach.

For LifeSense Group this is an opportunity to broaden activities within Europe. “Working together with large and innovative distributors will enable the adaptation of Carin”, LifeSense CEO Valer Pop says. “With a satisfaction rate of 98%, Allanda is also the best partner in a consumer oriented approach. Carin is in good hands at Allanda. They have a large database of customers and they know how to keep them satisfied. We think they can bring Carin to a larger group of users and can contribute to our mission to empower more women around the globe.”

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About the author

Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of