In 2030 half of all adults in the world would be overweight or obese and, as a result, more prone to diseases like diabetes. Of course, if no actions are taken to prevent it. But what can and should be done? The experts from Wageningen University & Research say that what is most important is the change of the environment in which people make their food choices and the availability of personalized nutrition advice. That is why the development of individualized healthy food patterns on a large scale is what Personalised Nutrition & Health programme (an initiative of TNO and Wageningen University & Research) is working on. The program is run in the form of the public-private partnership, which already includes companies like Albert Heijn, Philips or Friesland Campina and is open to new partners involved in the (future) value chain of personalized nutrition.

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About the author

Author profile picture Olga Koltsova is a writer. She is fascinated by the innovative power of Eindhoven, the revolutionary technologies and the unique multicultural society.